The National Hockey League (NHL) had announced in 2022 that it would end its partnership with Adidas by the end of the season. Nevertheless, the NHL recently disclosed that it has signed a new 10-year agreement with its longstanding collaborator, Fanatics. As per the deal, starting from the 2024-25 season, Fanatics will become the official supplier of on-ice uniforms and authentic jerseys sold at retail for the league.
This deal marks the next chapter in the NHL's partnership with Fanatics, which has expanded over the last two decades to cover different areas like e-commerce and retail operations, fan apparel and headwear, replica jerseys, licensed memorabilia, performance and training products, and on-ice Stanley Cup Champions apparel and headwear. Fanatics will now incorporate official on-ice uniforms and authentic jerseys sold at retail to its existing range of NHL-related products.
Since 2018, Fanatics has been responsible for designing and producing the NHL's Authentic Pro product line, which includes official performance and training apparel and headwear worn by NHL players, coaches, equipment and training staff. Additionally, since 2017, Fanatics has been producing and supplying official on-field professional baseball uniforms for all 30 teams. With its operational, design, and manufacturing expertise, Fanatics will now concentrate on creating uniforms for the world's top hockey players.
