Gary Bettman not pleased after Connor Bedard signs new sponsorship contract

This partnership is a big milestone for Connor Bedard, showing he's one of the most promising young talents in the NHL.

Gatorade, a well-known global brand, has chosen Bedard to elevate his profile and highlight his potential to become a major figure in hockey.

Gatorade Canada's decision to partner with Bedard shows his growing influence both on and off the ice. As he continues to develop his skills with the Blackhawks, this endorsement adds to his impressive resume. Fans can expect to see Bedard featured prominently in Gatorade's marketing campaigns, increasing his visibility and marketability.

Interestingly, this new partnership comes while the NHL has a deal with Bodyarmor, a competing sports drink brand. NHL Commissioner Gary Bettman might not be happy about the rivalry between these two major sponsors. While the league benefits from its association with Bodyarmor, individual player endorsements with other brands can create competition.

This move could influence future sponsorship negotiations and strategies within the league. Bettman and the NHL may need to carefully manage these dynamics to maintain good relationships with all their sponsors.

Connor Bedard's new role as a Gatorade athlete is a win for both him and Gatorade Canada, marking an exciting chapter in his growing career.

Source: houseofhockey
Connor Bedard signs a new contract in Canada and Gary Bettman is not a fan