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Auston Matthews Receiving Criticism For Recent Sponsorship

Published November 2, 2023 at 9:38
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Auston Matthews is taking some criticism online for his recent sponsorship with Prime Hydration, as it appears some don't like the drink.

Matthews Signs with Prime Energy in Huge Sponsorship Deal



Auston Matthews announced yesterday that he would be signing with Prime, YouTubers Logan Paul and KSI's sports drink company that is widely popular among younger generations. The deal makes Matthews the first Prime athlete in the NHL and brings a huge audience to the NHL from Paul and KSI.

Welcome to the @drinkprime team @austonmatthews 🏆




The deal was teased earlier in the week by Paul and KSI during a meet-and-greet event that occurred in Toronto. Matthews is well known for his stature in pop culture and fashion, being friends with Justin Bieber and being on the cover of several magazines.

Matthews Gets Criticised for Drink Sponsorship



The announcement garnered some criticism online from people who didn't realize that Matthews was being sponsored by Prime Hydration and not Prime Energy drink.

auston matthews signing with prime is objectively funny but also terrifying considering how bad prime is for your general health and how this signing will prey on/ impact mostly young male athletes who are already at high risk for brain injuries and now potentially heart issues


Matthews is promoting the hydration drink that Prime has, not the Energy drink. This is an important distinction, as promoting an energy drink would not be a good look for his young audience.
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November 2   |   150 answers
Auston Matthews Receiving Criticism For Recent Sponsorship

Do you think it was a good idea to sign with Prime?

Yes6845.3 %
No8254.7 %
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