The recent announcement that Fanatics will be taking over the National Hockey League's (NHL) jersey rights from Adidas starting in the 2024-25 season has caused a stir among fans of the sport. The jerseys are an integral part of a team's identity, and fans have a strong emotional attachment to them. As a result, many are expressing their disappointment and frustration with the news.
However, amidst the uproar, there is a significant omission in the bidding process that has raised questions about the state of the NHL. Ali Murji, a prominent figure in the sports apparel industry, recently disclosed that Nike, a well-known brand for athletic gear and jerseys, did not submit a bid for the NHL jersey rights.
This revelation has left many fans puzzled, wondering why Nike would pass up such an important opportunity. Moreover, it has fueled speculation that the NHL's reputation may be on the decline, as evidenced by the lack of interest from one of the biggest players in the industry. This also raises concerns about the league's future and whether it can continue to attract top brands like Nike as partners.
Overall, while the announcement of Fanatics taking over the NHL jersey rights has left many fans disappointed, the absence of Nike from the bidding process has added another layer of concern. It remains to be seen how this decision will impact the league's image and future partnerships.
