Photo credit: Puck Reporter
Washington Capitals John Carlson and Boston Bruins Charlie McAvoy have initiated legal action against IF Management, a marketing firm, alleging unauthorized use of their name, image, and likeness.
Sports law reporter Jason Morrin detailed the lawsuit filed in New York, highlighting the players' claims against the company for continued use of their likenesses without consent.
"NEW: Star NHL Defensemen Charlie McAvoy and John Carlson sue IF Management and its owner for alleged false and unauthorized use of their NIL (name, image, likeness).
Both players are represented by Alexander Aigen for marketing. Aigen entered into an employment agreement with IF in October, 2022, but was terminated without cause in October, 2023.
Carlson and McAvoy allege IF continued to use their likenesses thereafter without permission."
Both players are represented by Alexander Aigen for marketing. Aigen entered into an employment agreement with IF in October, 2022, but was terminated without cause in October, 2023.
Carlson and McAvoy allege IF continued to use their likenesses thereafter without permission."
Both Carlson and McAvoy, represented by marketing agent Alexander Aigen, terminated their agreements with IF Management in November 2023. Despite this, the company allegedly persisted in using their images.
"Counsel for plaintiffs sent a letter to counsel for IF Management on January 22, 2024, demanding removal of Plaintiffs' Images from all of IF Management's websites."
A letter from the players' counsel was sent to IF Management's lawyers in January 2024, demanding the removal of their images from all company websites.
The lawsuit outlines six complaints made by the defensemen, but no specific monetary damages are mentioned in the court filing.
As seen on bladeofsteel
Two NHL Defensemen sue company over use of their likeness
Two NHL Defensemen sue company over use of their likeness
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