The NHL issued a league-wide statement just before the regular season started, stating that pride tape is banned from all NHL events including games and team practices. While many players shared their displeasure with the new rule, Travis Dermott put the money where his mouth is when he actually used the tape in the Coyotes home opener. This is what he had to say about the incident.
The NHL has been using the phrase 'hockey is for everyone' for a couple of years now as a way of marketing the game to more diverse crowds. The league's actions however, have repeatedly gone against their own slogan as Dermott astutely points out here. Interestingly, Dermott continued by stating he acted alone on this matter, clearing his team mates, coaches, and equipment staff.