The conclusion of the first round of the 2024 NHL playoffs saw the Dallas Stars prevailing over the Vegas Golden Knights. However, it was the electrifying series between the Toronto Maple Leafs and the Boston Bruins that stole the spotlight, captivating millions of viewers.
In terms of ratings, the Canadian side of the border saw remarkable numbers, especially on Sportsnet. The network amassed over 6 million total viewers across matchups involving the Maple Leafs, Oilers, Canucks, and Jets in the first round. Notably, half of these viewership numbers stemmed from the intense Leafs-Bruins series alone.
Fans couldn't help but note the Leafs' consistent status as the top ratings driver. Some humorously suggested that Sportsnet's executives might retire if the Leafs ever make it to the Stanley Cup final. Others highlighted the significant influence of the Leafs on the league, both in terms of viewership and financial impact due to their high revenues.
While acknowledging the Leafs' dominant presence in playoff viewership, fans speculated on the potential profitability of broadcasting deals. Despite the impressive ratings, some pondered if the current arrangement would ever be truly profitable for Rogers, the media company broadcasting NHL games.
Given the soaring ratings when the Leafs are in playoff contention, many believe that a deep playoff run for the team would benefit the league as a whole. However, with another season passed without such a run, fans will have to wait patiently for the next opportunity.
