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The NHL's Utah Hockey Club has officially filed trademarks for eight logos that could be used during their first season, including one that was leaked earlier this week.
The branding for the Utah Hockey Club is taking shape, with fans discovering new logos by checking the U.S. Patent and Trademark Office.
This method has consistently revealed new information about the team. A few weeks ago, fans found a list of potential team names through trademark applications, including "Utah Yeti" and "Utah Blizzard." Now, thanks to more detective work, we have an idea of what the team logos might look like for their inaugural season.
"Over the weekend, applications were filed with the U.S. Patent and Trademark Office for trademarks for eight logos and wordmarks all using the expected placeholder name "Utah Hockey Club."
The applications were filed by the same group (Uyte LLC) that filed applications on all 20 team names in the Smith Entertainment Group survey before it went live to the public."
The applications were filed by the same group (Uyte LLC) that filed applications on all 20 team names in the Smith Entertainment Group survey before it went live to the public."
It seems likely that some, if not all, of these logos will be used by the team in their first season. You can expect to see these logos on team merchandise and possibly their jerseys.
Applications for trademarks have been filed for eight logos for the Utah Hockey Club (including the one that circulated last week).
It looks like the branding for the inaugural season is coming together.
It looks like the branding for the inaugural season is coming together.
One fan even created a mockup of what the team's jerseys could look like. Instead of using the new logos, they used the same color palette and placed a "UTAH" wordmark across the chest, similar to the New York Rangers' style.
I'm 💯 down with something like this for the temporary placeholder name, logo, and unis for year one. And I hope these are the permanent colors no matter what. 🔥 #NHLinUtah #UtahHockeyClub
While some fans noted the color palette is a bit similar to the Seattle Kraken, the mockup jerseys look impressive.
Stay tuned for updates on the Utah Hockey Club's jerseys and branding as their first season approaches.
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